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Whether you develop your own affiliate apps or not, you will also need to think about the impact iOS 7 will have on the betting and gaming apps especially native apps of the operators with whom you affiliate.
There are certain key changes to the way that some of the tracking software development kits SDK will operate within iOS 7.
As an example, Apple has mandated that in iOS 7, use of the mobile device IMEI will no longer be allowed, thus the usual 'fingerprint' used by many tracking tools and developers will need to be amended.
The key point to be aware of is whether or not the Apple apps of the operators you affiliate with have updated their tracking SDKs. If not, it may well be that tracking is essentially lost on all those users with devices that have been upgraded to the iOS 7 operating system returning a default value.
This, essentially, is the major shortterm risk to affiliate models and revenues. Aside from the operating system changes, the opportunities delivered by the hardware upgrades e.
An iPhone device release usually has a notable impact on volumes of Apple subscribers. An increasing Apple userbase should see increasing volumes of activity.
Where this year's release is notably different from prior years is the iPhone 5C - coming in a variety of primary colours and being cheaper than the usual iPhone.
The 5C is aimed at attracting a new audience into the Apple and iTunes ecosystem, the effect of this is expected to be significant, attracting a different demographic of users.
The iPhone 5S may not draw new customers to Apple but its significant increase in processing power and capacity along with features like fingerprint recognition should cement its position as the device of choice for highspending Apple users.
However, allin-all, iOS 7's release in conjunction with the new devices , represents a significant opportunity for affiliates and games developers.
The improvements in the development tools and the ability to render richer graphics, smoother transitions and better animation and motion must all have a positive impact on the user-experience and the the success of services on the new iOS.
Respondents to a recent eGaming Review Sep poll believe that Android "will be responsible for the most growth in the mobile gambling sector".
This is perhaps unsurprising considering last quarter Q2 Android recorded This month saw Apple that there are million devices out there so expect half a billion iOS7 devices to work with before the end of the year.
Yes, Apple has the advantages of being seen as the "sexiest" operating system in the market, of an upgrade strategy that discourages fragmentation, and of giving gaming developers the ability to market their gambling apps on the Apple App Store, but Android also has a very important upside - market share.
Android will be releasing their latest software upgrade in October, the 4. Although Kitkat may not engender the near-hysteria of iOS7, it will provide Android customers with an improved UI plus smoother performance which will give users the platform to play casino on mobile with greater quality.
In short, although there may be a superior appeal to develop mobile gaming primarily for iOS, remember to consider Android development and do keep an eye on Windows!
To be successful an app must first and foremost appeal to, and continue to appeal to, its audience.. Looking at the customer reviews is a good way to get a picture for what makes people want to use and re-use an app.
Generally speaking, when a customer is happy with an app the reasons are couched in high level terms e. I just want the results'. The following points and examples on the subject of 'what makes an app successful' are drawn from an assessment of customer reviews of some of the best known European-based mobile sportsbook apps.
From an operators' perspective, the ability to attract new customers and the ability to engage all customers in a broad range of gaming activities will be crucial to their success.
Good customer service is a given. Google has started rolling out its update to Nougat, Android 7. Coolly, they're promoting ethnic and gender diversity in their emoji, adding 'pivotal' roles women in the world play, to the graphics.
Hello Bluetooth 5! Having not had a major release since , the latest version means longer range up to 4X , larger broadcast message capacity 8X as well as improved interoperability and coexistence with other wireless technology amongst other things.
It hasn't been designed with specific applications in mind, that's up to others, but it clears the way for device makers to use the much-improved technology in everything from phones to wearables to smart home equipment, and you should expect to see the technology in use within the next months.
Bluetooth 5 continues to drive this revolution by delivering reliable IoT connections and mobilizing the adoption of beacons, which in turn will decrease connection barriers and enable a seamless IoT experience.
Android Wear makes accessing some of your phone's handiest features as simple as looking down at your wrist. It's designed with hands-free use in mind and primarily acts as a companion to amplify your phone's notifications so that you don't need to dig around to find it, just to see that someone liked one of your updates.
Android Wear is easy to navigate and visually better. It is slick and has a lot of cool features like understanding context to questions you ask, swiping, voice recognition and personalised notifications based on your preferences.
You can type or dictate messages to respond on the move, and feels more than just a supplement to the phone. If apps are what you're after, Android Wear offers an ever-growing list, stripping out functionality incompatible with your wrist, some offering more functionality than others.
Apple had begun re-enforcing a restriction they placed on developers back in the early days of the App Store, preventing modifications to apps that can alter or update app behaviour outside of the App Store.
Apple claim that is it for security purposes as unapproved frameworks can be hijacked. Although this restriction has always existed, it is only now that Apple are being proactive in addressing the issues.
We would be happy to discuss with you in more detail the impact that these changes might have on your mobile development strategy over the coming months.
ARKit : Apple will now provide developers with the tools to allow for easier development of augmented reality apps.
This framework allows the creation and addition of 3D assets with animation, scale and lighting to real world scenes. This works without QR markers, using the sensors of the device to provide more realism like Microsoft Hololens.
This will also be used within the new version of Pokemon Go. Core ML framework : Last year, Apple started adding machine learning features to iOS, you may be aware of this in terms of text suggestions and auto tagging photos etc.
This year Apple have opened up these tools to other developers. This means any developer can utilise off the shelf models and use them in their apps.
For example you can detect what the player will do next based on past behaviour or pick faces out of photos, the possibilities are seemingly endless.
Redesigned App Store : The App Store has been redesigned to be focused on content rather than charts. This has resulted in Apple moving all games to a separate section.
Google Play opened its doors to real money gaming apps from selected operators earlier this month, with blue chip gaming brand Rank chosen to be in the first tranche of admitted apps.
Our clients need to connect with their customers via their mobile devices in an appealing, consistent and relevant fashion; mCloud enables all their mobile channel activities to be set-up, executed and monitored in one place.
From App content and messaging to beacon set up and geo-fencing, mCloud is a powerful tool! Right now, we are helping our clients embrace the potential of Augmented Reality AR in their customer interactions.
We are delivering engaging AR projects using 3 different implementations — Geolocation latitude, longitude , real world placement ARKit and ARCore and scan placement object recognition.
The implications of AR for user experience are gigantic. This will revolutionize the way many users interact with their devices and environment.
Very exciting and very challenging too! The calibre of digital talent in the region validates our decision to expand here. The partnerships, community and the spirit, are unique.
You were shortlisted for Skills Developer at the Dynamites Yes, our new Evolve Scheme has proved very popular. Exciting things are happening at mkodo.
Every day is diverse. We employ talented people from all over the world, so we benefit from different perspectives on ideas and strategy. Nearly two years ago, mkodo opened its first office in Newcastle; we doubled our headcount within that first year.
The creation of our Evolve Scheme www. As a business person, it is easy to look at the spreadsheet and determine how you can reduce cost.
Offshoring your development teams is a predictable example of this, but we believe that investing in our own talent is vital: creating great quality jobs and career opportunities, as well as inspiring and nurturing the younger generations.
As we go into the latter part of and into the uncertainties of , we have to realise that whatever the final outcome of our position within Europe, it brings change, and like the birth of a new year, change creates opportunity.
So, with this in mind, I want to thank every single person within the NE community who has helped, contributed to and assisted mkodo in the last two years.
I reserve a special thanks to the team at Newcastle and Gateshead Initiative who do an amazing job building the inward investment, and recognition of this region, both within the UK and internationally.
I first discovered mkodo at a careers fair at my university, and the immediate impression I got from them was a friendly one.
That impression has not changed during my time here, as everyone has been very welcoming. I have enjoyed the work so far despite the shock of having to wake up early every day!
I look forward to completing the rest of my placement here. The UK sportsbook market is as competitive as ever.
Each operator is fighting the constant question of whether they invest their efforts and budgets in customer acquisition, or customer retention.
UK sportsbook operators incentivise new customers to register with their company by offering very appealing sign-up promotional deals, offering free bets or bonuses to join.
The nature and trend of these offers has evolved over the years, however the general consensus is that the sign-up offers are now too complex for the average punter to grasp and discourages potential customers.
First impressions are absolutely everything, particularly on mobile. Operators must focus on a smooth and pain free registration process, always focusing on intuitive design, minimal clicks and input.
This is particularly true for the smaller operators who will not be able to compete with the huge bonus offers and free bet promises that the big players in the industry offer.
The smaller operators want more regulation around the bonus sign-up offers, however I believe, the small operators need to be more innovative to ensure they are acquiring their own customer base without the large promotional offers.
The Cheltenham festival, which is historically one of the biggest customer acquiring weeks of the sporting calendar for operators, showed a real lack of innovation in customer acquisition.
There were no outstanding or memorable sign-up offers from either the big players or the small players and in several cases, large scale duplication and copying promotional offers from each other.
Why not use your current customers as a marketing and customer acquisition tool? Being innovative is crucial in this ultra-competitive market, however the smaller operators must also ensure that their CRM procedure is fully prepared for acquiring and developing relationships with new customers.
Priming your CRM could be a much more crucial process and tool than spending a budget on registration bonus offers. New customers often take advantage of registration offers then disappear into the ether.
Having a structured CRM in place, such as follow-up emails, push notifications, offering price boosts, rewarding activity, encourage and maintains customer loyalty.
With the World Cup now just 80 days away, operators will be planning their acquisition and retention strategies for what will no doubt the most competitive sports betting tournament in history.
With this in mind, operators need to focus on retaining the new customers and focus on their CRM strategies to ensure the longevity of each new customer.
If operators focus on loyalty, rather than abusing acquisition, then they may see a much larger return from the customer in the long term.
The 14th May is a day that will change the landscape of the global sports betting industry forever. It will of course take time for States to take action on this and some states may not want to change their existing laws, however the likes of New Jersey, West Virginia, Mississippi and Pennsylvania have already made their intentions clear, they are prepared to move forward and legalise gambling in their states as soon as possible.
The European sports betting market is very mature, with the leading operators possessing sophisticated products, marketing strategies and business models.
Meanwhile, the US sports betting is obviously in its infancy. The US States will be looking to Europe and North America for delivery of a successful sports betting strategy and, in particular, look across the pond for expertise in risk-management in trading.
This ensures that the State operators are not burned by experienced punters who could potentially take operators to the cleaners.
Nevertheless, most sports betting operators and platform providers in America, and around the globe, have been preparing for this day to arrive, without any guarantee the PASPA would be passed.
Operators have had to gamble and commit resources in planning and preparing to tap into the US market, so that when that day arrives, they are ready to do business.
It will take Operators time to get up to speed with their sports betting strategies for each individual state, but in my opinion, the Operators will be focusing on a mobile first strategy.
This may be impossible in some States, due to restrictions being implemented on retail betting only. However, if the States that do allow mobile betting can ensure they provide a performant, entertaining, trustworthy and unique mobile experience, they will appeal to the masses.
Therefore, it is crucial to provide a friendly and simplified mobile experience, not deterring potential punters before they get started.
I believe Operators should avoid products solely focusing on sports betting and should be looking at incorporating content, blogs, videos, gamification to their sports betting products, to focus on entertainment to widen the scope of the customer-base and educate and attract the next generation of sports betters.
Where next for b etting s hops? Betting shops have always been slightly intimidating place s. My early memories of them are of dark, dingy rooms with bar stools, dodgy characters, cigarette butts and scrunched up slips all over the floor.
It was always quite tricky to get in the door which seemed to stick halfway in a jarring sort of way. The shops improved in appearance and smell but not really in welcome, especially to the novice, broad ly social punter of my ilk.
How do operators reinvigorate the at - venue experience in a way that makes commercial sense and is sustainable?
For me , there is a market for the venues to rethink from a social perspective. The idea is that you are welcomed to, or can pre-book, a table.
Your table includes the technology to enable you to place bets on the events on display via an account you hold with the venue. If you prefer to bet via a person and not set up an account, no problem, the servers are equipped to take real money bets.
I am aware that, in this suggestion, I may be encouraging operators to creat e a place for m y own amusement!
As would spending time with family and friends watching the sports we all love and being offered the betting opportunities as an added excitement to this activity.
Between the live activities there could of course be opportunities for visitors to play instant win or casino games on the technology platform offered.
Can you make this work without alcohol? Can you get the balance right between ensuring this remains in the realm of entertainment and social interaction but creates sufficient profit for the operator?
I think so , but perhaps there are operators out there that have done the ir research and can share an empirical view on this rather than an instinct that this is worth investigating.
Thoughts anyone? To be clear, however, I am not suggesting th e environment described above is the only one that gets taken forward into the future , it is one diversification possibility that would engage a broader audience.
In terms of improving the retail experience for the more traditional style punter I turn to my colleague Barry McCann, mkodo b usiness a nalyst and sportsbook specialist, to offer you his view:.
There is an argument to be made that bookies became lazy because of the guaranteed success of FOBTs. Any punter looking to place a medium-to-large bet would be met with restrictions, lower odds, or even refused altogether.
However, now that FOBT laws are changing, how can bookmakers improve the whole retail experience for customers? Perhaps the answer lies in taking all the benefits of a retail shop and making the environment as comfortable as possible.
Retail shops will always have optional anonymity, no need to sign up, pay and win in cash, no lengthy withdrawal processes, no silly wagering requirements and ability to watch many different sports with commentary.
In Belfast, some of the biggest retail shops in Europe exist, despite th is fact they can still only have 4 FOBTs as with a small venue.
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I have the same question Thanks for your feedback. What is RebelBetting? RebelBetting is a sure betting software. Sure betting is a method that turns gambling into a solid investment method.
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